
THE CLASSIC GRAPHIC COMPANY ANTI-AI POLICY:
I do not use AI to generate creative work of any kind for the clients I serve, and I never will.
I have made a conscious decision to fully opt out. I don't tell AI to write my emails or proposals for me. I don't tell it to draw my sketches for me, and I didn't ask it for advice on how to make this message more appealing. I am not interested in doing business that way. I haven't tried it and I don't care what it can do. I accept that by not embracing AI in these dark times I may - for a time - lose what work remains to those who do. I already have. So be it. This is the hill I have chosen to die on, but at least there's flowers and a soft breeze up here.
AI "art" can only ever be generated by unapologetic theft; by exploiting and disfiguring the original creative work of my fellow non-consenting human artists. The result is - you guessed it - AI slop; predictable art with a telltale air of phoniness - free of soul, free of morals, free of charge. It's not a good look, and you may have noticed we are already inundated with it. I believe what an organization saves by not hiring an artist, it forfeits in integrity.
As a real life human who makes art to pay the bills and buy food, I cannot in good conscience use and support this insidious process that actively seeks to undermine and devalue my own skilled craft that I have dutifully studied and practiced for over 20 years.
I will make unique, original and inspired art of my own design for the rest of my life. I will make a living for myself from it for as long as I can. It will always be flawed and it will always take more time. I'm a human after all. But there is absolutely nothing unique, original or inspired about AI art - so I have no use for it.
To my existing clients who still choose to hire someone to do things 'the old fashioned way,' thank you. To my potential clients - even if you don't hire me - please hire a human who creates with their own mind, with their own hands, and with their own heart.
- Sean Skerry
